SMS is without doubt, the most effective tool for direct marketing campaigns. SMS campaigns hold a distinct advantage over other established marketing techniques in the following ways:
- An SMS campaign can be set up quickly and managed easily
- Compared to email communication, an SMS or a text message is more likely to hit the target, and instantly too
- SMS campaigns can be timed to hit the targeted recipients’ mobile phones at the most appropriate moment
- Bulk mailing lists running into millions of recipients can be managed at the same time
- An SMS has a better probability of receiving a response from the recipient, and within the shortest possible time
- Short turnaround of messaging-and-response process helps determine the success level of a campaign, leaving ample time to re-strategize if required